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The Barefoot Spirit
How Hardship, Hustle and Heart Built a Bestselling Wine
Barefoot Wine Founders Michael Houlihan and Bonnie Harvey, with Rick Kushman
This is the story of a little winery that broke all the rules—and left its footprints all over the industry.
When Michael Houlihan and Bonnie Harvey started Barefoot Wines in their laundry room in 1986, they had no idea what they were doing.
They had no money or experience, but they made up for that with creativity, resourcefulness,
guts, and grit. By the time they sold the brand to E&J Gallo in 2005, they’d won
a ton of awards and helped transform an entire industry from stuffy and intimidating
to fun, casual, and socially aware.
This is a guidebook for anyone in business and a great read for everyone who loves a rags-
The Barefoot Spirit is not a dry business textbook. The lessons are cheerfully woven
into a twenty-