|Big Blend e-News Sign Up! Trivia, Articles, Videos, Event News, Radio Shows and More!|
This site developed by Big Blend Magazine™. copyrighted since 1998. No part of it may be reproduced for any reason, with out written permission from Big Blend Magazine, P.O. Box 90153, Tucson, AZ 85752. Opinions expressed by contributors are not necessarily that of this publication or any of its staff. We reserve the right to edit submittals. All subject matter is intended for general information only and not to be take as personal advice in any matter. Although every effort is made to be accurate, we cannot be held responsible for inaccuracies or plagiarized copy submitted to us by advertisers or contributors.
The Barefoot Spirit
How Hardship, Hustle and Heart Built a Bestselling Wine
Barefoot Wine Founders Michael Houlihan and Bonnie Harvey, with Rick Kushman
This is the story of a little winery that broke all the rules—and left its footprints all over the industry.
When Michael Houlihan and Bonnie Harvey started Barefoot Wines in their laundry room in 1986, they had no idea what they were doing.
They had no money or experience, but they made up for that with creativity, resourcefulness,
guts, and grit. By the time they sold the brand to E&J Gallo in 2005, they’d won
a ton of awards and helped transform an entire industry from stuffy and intimidating
to fun, casual, and socially aware.
This is a guidebook for anyone in business and a great read for everyone who loves a rags-
The Barefoot Spirit is not a dry business textbook. The lessons are cheerfully woven
into a twenty-