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The Art of Doing

How Superachievers Do What They Do and How They Do It So Well

Big Blend Radio chats with 'The Art of Doing' authors

Camille Sweeney and Josh Gosfield

THE ART OF DOING tackles the questions “What is success? Who gets it? And how?”

Instead of theorizing on success Gladwellian-style or offering a simplified formula this book goes straight to the source, asking successful people how they do what they do and how they do it so damn well. With a mix that includes people in business and art, media and sports, the young and old, the highbrow and low, and the revered as well as some rogues, THE ART OF DOING let superachievers tell you in their own words what makes them tick.

“In the beginning, our goal was to uncover what was unique about each one of the dozens of superachievers we interviewed for this book – what were the particular qualities or approaches that vaulted them above others in the or fields?   But after months of research and over 100 hours of conversations, we were often surprised to discover how much a tennis champion, for instance, and a rock band think alike, or how a race car driver and an extraterrestrial hunter share similar traits. Our participants’ vocations, goals, philosophical perspectives and personalities could not have been more different, but as their responses to our questions accumulated, we began to see patterns.  We came to realize that these extraordinary people shared many core principals and practices that had led to their great success.” —excerpted from
The Art of Doing

The AMAZING lineup of superachievers includes:

▪ How to be Funny by Alec Baldwin

▪ How to be a Major Leaguer by Yogi Berra

▪ How to Write a Bestseller by Stephen Dubner

▪ How to Act by Laura Linney

▪ How to Make Erotica that Turns Women on by Candida Royalle

▪ How to Win Friends and Influence People ( in the 21st Century) by Guy Kawasaki

And many more!

Everyone will take away something from this book.  With Mark Frauenfelder guiding us on how to create one of the world’s most popular blogs (“Without a point of view, your blog is unfiltered mush”),to Ken Jennings on how to become a game show champion (“You are in a psychological game against the writer who is trying to trick you with misdirection.  Don’t try to concentrate on what the answer is, but on why the question is written the way it is”). Fun and informative, it will inspire you to tackle your own dreams. David Chang reveals his m.o. on how to open a restaurant and stay in business (“I would have died for Momofuku Noodle Bar, I thought, “Maybe we’ll fail, but it’s not going to be from lack of hard work.”).

Just like any one of us, they started with no roadmap or guarantee of success.  But they went out and picked up the ball, or the pen, the guitar or the kitchen knife, and took the first step.  

About the authors: Camille Sweeney is a journalist and a MacDowell Arts Colony Fellow.  She writes fiction in her spare time.  Josh Gosfield, an award-winning illustrator and fine artist, was the art director at New York Magazine.  Sweeney and Gosfield both live in New York City. Learn more at